Cheat three kingdoms 2 facebook professional#
Cheat three kingdoms 2 facebook series#

Facebook, through its Open Graph partnerships and the use of tracking cookies that it implants in usersвЂ™ web browsers, is able to gather immense amounts of personal data from people who hardly ever log in to their Facebook accounts. To Facebook, it means that more interactions-even outside of Facebook-become part of the larger social graph and thus useful for profiling and targeting. To Spotify, this service amplifies its ability to find new users and maintain established users. This creates a mesh of interests that can prompt discovery or recommendations among like-minded music fans.

This makes Spotify вЂњsocial,вЂќ in the sense that the music one user listens to via Spotify becomes available to her friends who are also using Spotify, and those friendsвЂ™ music habits are available to others as well. Open Graph is how the music service Spotify interacts with Facebook, using Facebook usernames and passwords to enroll and log in to the service. Beyond the data that Facebook gathers from its own core services (Facebook, Messenger, Instagram, WhatsApp, etc.), it allows other firms to connect to Facebook directly through a service called Open Graph. This combination of information allows Facebook to predict user interest and behavior based on what other people with similar attributes and similar connections want, think, or do. To profile users for precise targeting, Facebook uses much of the data that users offer: biographical data, records of interactions with others, the text of their posts, location (through Facebook apps on mobile phones equipped with GPS features), and the вЂњsocial graphвЂќ-a map of the relationships among items on Facebook (photos, videos, news stories, advertisements, groups, pages, and the profiles of its 2.2 billion users). But the interface that Facebook provides to both advertisers and those who run Facebook pages allows them to learn significant amounts about their audiences in general and track the level of response their posts and advertisements generate. The commercial value of Facebook lies in its complete control of this priceless account of human behavior. Facebook has no incentive to offer any third-party access to the data that it uses to drive user-generated posts and direct advertisements. And governments use Facebook to spy on citizens or anyone they consider suspicious, either by establishing Facebook accounts that appear to be those of friends or allies or by breaking through Facebook security to gather data directly.ДЇacebook itself conducts commercial surveillance of its users on behalf of its advertising clients. Through what we reveal on our profiles, other Facebook users can watch and track us as we build or break relationships with others, move around, recommend and comment on various posts, and express our opinions and preferences. Commercial and political entities are able to exploit the targeting and predictive power of Facebook through its advertising system. We might think of them as three perches or viewpoints. It even compiles contact information on those who do not have a Facebook account.ДЇacebook exposes us to three major forms of surveillance. InВ addition, Facebook tracks all of the connections and interactions among these people and groups, predicting future connections and guiding future interactions. More than 2 billion people and millions of organizations, companies, and political movements offer up detailed accounts of passions, preferences, predilections, and plans to one commercial service. ItвЂ™s safe to say that if not for Sandberg and her formidable vision and management skills, Facebook might be a broke and trivial company today.ДЇacebook is the most pervasive surveillance system in the history of the world. Not coincidentally, 2010 was the first year that Facebook posted a profit.

Cheat three kingdoms 2 facebook series#

So she embarked on a series of expansions of FacebookвЂ™s capabilities to track and profile users. To accomplish the mission of targeting advertisements deftly, Sandberg needed more and better data about what users did, thought, and wanted to buy.

But it was far better than ads urging me to cheat on my spouse just because I have one. It was not a perfect match for my interests (or for professors in general, few of whom would spring for a $250 leather case). One regular ad was for a heavy and expensive leather briefcase like the kind professors in movies carry.

Cheat three kingdoms 2 facebook professional#

The ads on my page began to reflect my professional interests and social connections. By 2010 Sandberg had built an effective data collection and advertising system. Mark Zuckerberg had lured Sheryl Sandberg away from Google in 2008 to be chief operating officer in charge of the business side of the company. Beyond usersвЂ™ lives and habits, something more important was going on inside the company.